It's a little paradise. Whoever still thinks that wearing ethical and organic clothing is the domain of those passionate hippies, think again.
Ethic boutique opened this week in Whitley Bay, and is the only shop of it's kind between York and Edinburgh.
And it is beautiful. You walk in and Jill greets every customer with a smile and free chocolate! A brilliant start. The decor is luxurious and the clothes are fabulous.
I chatted with Jill until it was too busy to stay. The response to her beautiful boutique this week has been phenomenal.A number of items have even sold out!
The Ethic boutique has been 10 years in the planning, but I think worth waiting for.
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