The Howies not-so-secret fan club

This is my first review for Daisy Green, and I have a confession to make.

It’s going to be a biased one.

When I told Daisy I’d been buying from the Howies website, and she asked me to write a review of what I received, I knew I wouldn’t be able to write the well-balanced, mature piece I’m capable of.

Why?

I love howies.

I’ve been buying jeans, t-shirts, hoodies and even a bag from the Howies online shop for the last few years, ever since I was introduced to the label through friends at work.
I’m extremely pleased to report that every item, every last stitch, hasn’t seen even a tiny bit of colour-fade. There are no rips and tears where other jeans have fallen by the wayside. Nothing has stretched or shrunk and every item I have is effortlessly comfortable. Brilliant.

Apart from the fantastic clothes, there are other reasons to love Howies too. They are committed to producing ethically sustainable, cruelty free clothing. The beautiful soft organic cotton is not only lovely against the skin but kind to the environment too. The Cardigan Bay based company are also committed to raising green issues through their blog, seasonal catalogue and free lectures.

Howies profess to make clothes for those who love outdoor sports – whether it be beating down the door at 5am to catch the first waves of the day or dashing out for a run. I’d argue their clothes are brilliant for the laid-back eco-fashionista too. Loose-fitting boyfriend jeans look great with a casual top for daytime shopping, and statement t-shirts mean you can really wear your heart on your sleeve.

In conclusion, you might have gathered I’m a bit of a fan. I’d recommend Howies to anyone who’s after long-lasting eco-clothing. One last tip: keep an eye out for the sales on http://www.howies.co.uk/, you can snag a real bargain!

Katie Coward (Daisy Green contributor and Founder of the not-so-secret Howies fan club!)